I have 25 years of experience developing concepts and writing winning direct response copy for both agencies and in-house marketing departments. More than just a writer, I am a strategic thinker with an extensive marketing background. When I develop concepts and write copy I look at the "big picture" including your marketing strategy, brand equity, previous campaign results, multi-channel efforts, analytic intelligence and more.
I can woo through:
- Direct mail
- Newsletters
- Website content
- Blogging
- Print Ads
- Brochures and sales collateral
- Magazine articles
I am an expert at insurance and financial services copywriting. I've also written successful promotions for catalogs, software, educational organizations, the integrative medicine field and more.
For six years I was Creative Director for LexisNexis (formerly ChoicePoint Precision Marketing) providing writing and strategic creative direction for many of the top insurance companies in the nation.
I've also held positions as Associate Creative Director, Marketing Director, Marketing Communications Manager and Senior Copywriter on both the client and agency side. I have a B.S. in Mass Communication- Journalism and a Minor in English-Creative Writing from the University of Utah.
Contact me now to see how I can woo more business your way!